Ducati dealers across the UK will launch Ducati’s 2008 Model year range on the weekend of the 15th and 16th March. The Open Weekend will give the Ducati dealer network the opportunity to proudly present the fastest growing motorcycle brand in the UK and the strongest Ducati model range to date. Visitors will have the opportunity to enter a prize draw to win 2 tickets for a hospitality package at a round of the 2008 British Superbike Championship.

The success of the brand has undoubtedly been down to the strength of a high quality dealer network that showcases an exceptional range that has been highlighted by the recent launch of stunning motorcycles such as the 1098R, 848 and Desmosedici RR.

For those wishing to test ride a Ducati Superbike, most dealers will have 848 and 1098 demonstrators. The 848 the baby brother of the 1098 has undoubtedly lived up to expectations as dealers have reported strong demand. The 1098 continues to woo customers whilst becoming the fastest selling model in Ducati UK history.

As well as Superbike success, Ducati will also have the acclaimed Hypermotard on display, the ‘S’ version now available in a striking gloss black, a bike begging to be accessorised with Ducati’s extensive accessory range. The Hypermotard is a full blooded Ducati Sports bike and offers something different for those looking for lots of fun but who maybe seek a change from their Supersports bike that is increasingly difficult to enjoy on the Queen’s highway!

The Hypermotard is a bike you cannot judge without a test-ride.

Dealers will also have on display the current range of Monsters including the 695, S2R1000, S4R and S4RS. They are joined by the limited edition S4RS Tricolore which is coming to the UK in very limited numbers, hot on the heels of the 1098S Tricolore of 2007.

Not to be forgotten are the Multistrada and the Sport Classic ranges, the Multistrada that continues to receive glowing reviews from press and customers alike, while the Sport Classics with their cool retro looks continue to offer something completely different to the Ducati enthusiast.

Not only is the bike range stronger than ever the same can no doubt be said of the clothing range. Phenomenally successful with sales up 40% it is the must have motorcycle brand. Italian Chic and high quality fabrics have been a successful recipe that is available to adults and children alike. Many dealers may have special open weekend offers, check with stores for details.

For test rides it is advisable to check availability and book ahead as demonstrator fleets may change or be booked up in advance.

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